Undoubtedly, the FIFA World Cup is the most anticipated crowd puller across the globe. From attendance and viewership, to stakes, team preparations, and investments, it can’t get any bigger. What makes this year even more special is perhaps the last appearance of GOATs like Messi and Ronaldo.
Here are some lessons we can learn from this year’s mega event.
Plan for perfection
Qatar became the first Middle Eastern country to host the prestigious tournament. With no past experience, a small population, tough terrain, and a modest area, sceptics were doubtful of Qatar’s capability. The process was marred by human rights speculations and controversies, but naysayers can’t deny Qatar’s efforts. The scale of planning over 12 years included a nationwide infrastructure ramp-up that catered to venues, connectivity, on-ground extravaganza, personnel management, and hospitality. Eight marvellous stadiums were built, one being the ‘made to vanish’ Stadium 974. Built with 974 containers symbolic of Qatar’s international dial code, it can be dismantled and reused by future host nations. Every fan in attendance can vouch for the country’s efforts towards perfection. So when planning your next big event, take a page out of Qatar’s playbook.
Never underestimate the underdogs
Cameroon made history by beating the mighty Brazilians, while Tunisia defeated defending champion France. Despite being in the ‘group of death,’ Japan’s outstanding performance over favourites Germany and Spain made them group toppers. Morocco’s stunning performance also rewrote history as the first African country in the Semis. Never before have Asia and Africa emerged with a highest tally of the coveted five spots in the top 16. A lesson for us: never rest on your star performers or past laurels because underdogs can beat the odds.
Purpose drives performance
When asked if Morocco could win the World Cup, coach Walid Regragui said, “Why not? Aim for the sky. We need to change our mentality and we will be a difficult team to beat. Why not dream about winning that trophy? As African teams we need to set this objective.” Morocco’s performance thus far is proof that this purpose is driving incredible performance from every player, including the subs. When it comes to getting the best out of your team, purpose always drives memorable wins.
‘Last one in, first one out’ formula is questionable
Japan and Spain had substitutes straight off the bench take penalty shots with barely any playing time. All in attendance agreed this was a strategic mistake that cost Japan its spot in the quarter finals. So think twice before giving your new joinees those high stake projects. Ensure sufficient field experience and playtime is provided.
Go immersive with tech
FIFA’s “semi-automatic offside technology” debuted in Qatar to rule on even the tightest offside decisions more accurately than before. 12 cameras track 29 points on each player’s body and a sensor inside the match ball sends data to the VAR (Video Assistant Referees) operations room 500 times a second. This pioneering technology left spectators in awe and became a trendsetter for future tournaments. Other tech achievements include NASA-style control centre for efficient crowd management, FIFA player app, and Bonocle, the world’s first Braille entertainment platform for enhanced immersive experiences. So the next time you want to make your mark with an event, consider how technology can help you deliver a memorable user experience.
There are many other lessons that can be learnt from the FIFA World Cup 2022 depending on your level of interest in the sport. For now, let’s enjoy the rest of the games and witness history unfold.